The basic business functions of any textile and apparel company involve merchandising, marketing, operations, finance and supply chain management. Nevertheless not every brand or start-up have the time, capacity and/or experience to encompass all the activities spurring from each department. Brand Avenue was established on the premise to fill in this gap and take your product through into retail.
Brand Avenue is a strategic Product Development Agency specialized in Fashion Management and Promotions. We deploy our expertise in product development and integrated marketing communications to help you turn your idea into a working product; a product with distinct identity and relevant brand experience. We also employ innovative strategies to manage and develop the outcome, grow your customer base, and hence ensure a profitable business.
We employ our supply chain of in-house product development & marketing SBUs, partners and strategic allies to serve your needs season after season. We stand as an extension of your company, executing and managing those activities on your behalf, offering you the opportunity to concentrate more on the creative aspect that drives and nurtures your business and less on the technical side, equally important to your success and future expansion.